www.QV500.com - Lamborghini Gallardo Part 2: Gallardo 'Polizia'
What's probably the best way for a supercar manufacturer to generate world-wide publicity on a budget of less than £100,000? Why, just donate one of your latest offerings to a more than grateful police force and then enjoy the associated media frenzy. Lamborghini obviously understood and in May 2004, supplied a unique Gallardo to the Italian Polizia di Stato. Presented in Rome's Piazza del Popolo, the Gallardo 'Polizia' was for traffic officers on the Salerno-Reggio Calabria autostrada in Southern Italy and high-speed delivery of transplant organs.
   
Fitted with sirens, flashing lights and a distinctive blue and white State Police livery, there was also a variety of medical equipment and advanced technological apparatus for receiving and transmitting information and images. Other sophisticated equipment included a satellite navigational system with GSM microtelephone, a 'Provida' system to record violations and send images in real time, direct connection to the Police database and an Elsag 'Autodetector' system for number plate recognition. Criminals in the region will subsequently needed to seriously re-assess their get-away equipment.